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Raise your profile from your desk – Writing workshop
24th June 2016 @ 9:00 am - 12:00 pm| £39.00
Raise your Profile from your Desk
As a small-business owner, it can be easy to fall into the trap of assuming that if you’re not out of the office meeting people, then you can’t be generating sales. It’s true that people buy from people, but it doesn’t allhave to be done face-to-face.
Social media posts, blogs, press releases, published articles and e-books provide valuable evidence of your ability to solve the kind of problems faced by your prospective customers, which in turn helps them to move along the spectrum of Know – Like – Trust – Buy. Think of these written materials as part of your marketing conversation: a way of keeping the dialogue going after you’ve met a new contact. As your profile grows, you’ll start meeting new people who have already heard about you and who are keen to find out more about you.
If this sounds like something you should be doing to help your business grow, let me share some insight with you before you commit to my seminar. I run courses for people who want to write their first business book and there are two recurring problems which apply just as much on the smaller scale of blogs and articles:
- finding the time to write anything;
- being able to write well enough to engage the reader.
If I haven’t put you off – because writing for business is a serious commitment – let me tell you more aboutRaise Your Profile from your Desk. During this two-hour seminar, I’ll share the Thought into Action System(TM) for Written Marketing Conversations so that by the end of the session you will:
- understand how writing can support, enhance and boost your Marketing Strategy;
- develop relevant content for your audience;
- identify your Unique Authorial Voice;
- have a plan to write as routine.
You will leave the seminar with a list of blog titles with outlines to write up and a commitment from other participants to engage with your first post and start the conversation with you.
Book now to turn a vague ‘ought to’ into MUST WRITE!